How to Use Google My Business to Attract More Clients If you’ve spent, like, any amount of time on the internet, you probably are at least semi-aware of the Google My Business tool.Even if you’ve never filled out a profile, you’ve likely seen other businesses or shops with optimized profiles on the web—you know what …
Your Client’s Journey to Your Shop: Understanding Customer Journey Mapping As barbers, we typically think about our customers’ experiences as an in-shop or even post-cut thing. Often, we credit our skills, reviews, word-of-mouth reps, and evidence of sweet cuts on the street as the things that drive customers into our chairs.But is that really the …
Using TikTok to Enhance Your Barbering Career We know what you’re thinking—“another social media blog, huh?” You better believe it, barber.Like it or not, social media is a huge piece of the digital marketing puzzle these days, and as you probably already know, digital marketing is a must for any aspiring entrepreneur—barbers included.Today, we’re talkin’ …
Creating a Killer Barbering Resume: The Resume Guide Every Barber Needs We know what you’re thinking—and the answer is yes, you do need a resume as a barber. Look, look, we get it, you’re a badass barber and your work speaks for itself—we get it. But the reality is that even when our industry can be …
Barbering Social Media Guide: What Your Content Should Look Like Across Your Platforms Creating a successful barbering social media presence can be a tough job. From figuring out how to come up with appealing content to trying to establish the right type of posting strategies across all the platforms you use, it can be challenging to determine …
The Barbering Benefits You Won’t Believe: Highlighting a Few Need-to-Know NAOB Perks If you know anything—and we mean literally anything—about our team at National Association of Barbers, you probably know this—we freakin’ love member benefits more than anything. If you don’t know anything about us at NAOB, then let us make something super-freakin’-clear—we absolutely love member benefits more than anything.When we …
Why Independent Barber Should Have Health Insurance It’s no secret that being an independent barber is a badass career move.Whether you’re a freelancer, contractor, mobile barber, salon suite renter, or beyond, there are a ton of amazing benefits to being an independent barber. No matter which way you slice it, you’re giving yourself freedom, authority, …
Key Takeaways: This short-and-sweet guide to the best SEO practices for barbers will help you unlock the full potential of your digital marketing strategy, reach new members of your target audience, and take your barbering business to the next level.The SEO Basics Every Barber Should KnowAt NAOB, our main goal is to provide you with …
To Rebook or Not to Rebook: How a Barber Should Handle Whatever Comes Next We’ve all been there. That moment—post-cut, buzz, or chop—where we look to our clients, hopefully totally absorbed with adoring their new dos, and ask something along the lines of, “so, would you like to rebook with me in a few weeks?”The time between …
How to Become a Barber Career Coach So, you’re interested in transforming your barbering career into something more expansive, huh? Believe it or not, the barber career coach industry is pretty damn big and growing every day—it could be the perfect fit for an ambitious, driven barber like you who has plenty to share about …
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