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Barber Marketing: Why Barbers Should Expand Their Target Markets

An empty chair sits in a barbershop, a reminder of why barbers should increase their barber marketing & target audiences.

Key Takeaways:  Barber marketing is key to growing your business by expanding your target market. Reaching new audiences with tailored services boosts customer appeal, diversifies income, and strengthens brand recognition. A clear strategy and dynamic offerings ensure long-term success in the barbering industry.Whether you are a solo operation catering to a select few clients or a …

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Why You Should Start Offering Consultations as a Barber Service

A barber explains styling options to his client during his barbering service consult.

Key Takeaways:  Adding barber consultations to your barber services provides your clients with value and helps you expand your business. Consultations are a great way to connect with clients, share your expertise and passion, and promote positive outcomes for everyone involved.As a barber, your clients turn to you for a number of reasons. From your tactile …

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