How to Build a Compelling Social Media Strategy for
Your Barbering Career
Barbers, it’s time to start thinking social—social media, that is.
Listen, we get it. Social media talk might not be everyone’s cup of tea, but it is incredibly important when it comes to your barbering career.
We know what you’re thinking—what does barbering have to do with social media? Well, a lot, actually. Social media is a big deal when it comes to digital marketing, and if you’re not putting in some serious effort on your social media platforms, well, we hate to break it to ya, but you’re def missing out on potential customers (not to mention some serious brand awareness).
If you don’t consider yourself super social media savvy, that doesn’t mean you don’t have a shot at creating a top-notch social media strategy—you just need a little direction to get you going on the right path.
That’s where we come in. Keep reading to learn a few helpful tips and tricks to get your social media strategy started.
How to Build a Compelling Social Media Strategy
Ready to take your barbering social media strategy from blah to brilliant? We’re more than ready to help. We’re going to lay down some seriously sweet strategy tips to help you elevate your strategy, convert your customers, and take your digital marketing to the next level.
Figure Out Your Strengths, Then Play to Them
The thing about social media is that it can be overwhelming. Don’t believe us, take a little scroll through all your platforms—there’s a lot of diversity there, right?
The trick to building a social media strategy is to not try to be everything for everyone. You need to know your niche, know your brand, and stick to your strengths—then showcase them.
In short, don’t try to tackle every trend or strategy you see. Know yourself and know what you’re good at, then maximize that strength to the importance.
Check Out What Your Competitors Are Doing
It’s not snooping, it’s research! Take a look at what your direct competitors are up to and analyze their social media strategies.
Do they work? What are they doing wrong? What ideas have they brought to the table that seem to be playing to their strengths? It’s not illegal to look at things that are out there on social media—it’s a way to really evaluate how your competitors are doing and to learn from them.
Keep Up With Social Media Trends
Don’t make this your end-all-be-all goal for your social media strategy, but definitely don’t bury your head in the sand when it comes to what’s hot and what’s not on social media.
Just by keeping up with what’s trending, you can potentially see something that could work for you, capitalize on that fad, and boost your social media marketing strategy in a simple, straightforward way. Don’t let keeping up with trends rule your life (or your strategy) but find a nice balance of staying in the know.
Focus on Putting Out High-Quality Content
At the end of the day, the content you put out has to be top-notch—otherwise, no one is going to be interested. And on that note, make sure you’re diversifying your content, too.
Reels, TikToks, IGTV, photos, and Lives stories are all great ways to switch up what you’re doing and get people interested. But remember, don’t settle for anything less than your best.
Schedule Your Strategy—And Stick to It
One of the biggest pieces of social media strategy is consistency—AKA, you need to create a schedule that you stick to. Not posting, not engaging, and being absent on social media for chunks of time are all giant no-nos when it comes to active, healthy, thriving accounts, so make sure you’re scheduling like a boss (and keeping up with that schedule).
Don’t Overcomplicate It
Know when you’re being too critical, know when you’re overcomplicating, and know when you’re psyching yourself out. At the end of the day, social media isn’t the backbone of your business. It helps, sure, but it’s not everything. Try to take the pressure off and make it fun—otherwise, it’s just going to stress you out something serious.
Not Your Thing? Know When to Hire Help
If you absolutely abhor the social media scene and it’s ruining your quality of life, then don’t do it. Even if you’re balling on a budget, there’s always a way to hire help.
Take on an intern, hire a college kid who’s just getting into the biz, or opt for a pro who’s been doing this for years. Whatever you do, get your social media strategy going!
You’ve got all the potential, tons of creativity, and a barbering career to boast about—now it’s time to beautifully incorporate all of that into your social media strategy.
If you’re looking for more advice and insight, we’re here for you—we’re regularly updating our blog and site with all the industry know-how you need to know to stay on top. Subscribe to NAOB right here, right now to make sure you never miss a beat.