Key Takeaways: Barber shop facial treatments are an excellent way to reach new clients, benefit current customers, and expand your barber business. Best of all, they are easy to integrate into your service offerings, giving you ample opportunity to grow.
Updated August 5, 2025
Great barbers are not only exceptionally skilled in their specialty, but also incredibly versatile, often offering numerous services that appeal to a diverse clientele. From fades to shaves, you are capable of providing a well-rounded barbering experience to every client that enters your shop.
Expanding into skincare adds to this versatility and mass appeal, giving you opportunities to attract first-time clients and offer your current customers exciting new services. Barber facials are a fantastic example of growing your business while benefiting your clients.
Barber facials help your client’s shave look better, reduce irritation, enhance moisturization, and more. They also help you reach new markets and make more money.
Now, that’s a win-win!
All About Barber Shop Facial Treatments
Before we dive into the benefits of barbershop facial treatments for both your clients and your business, it’s important to answer a simple but essential question: what is a barber facial?
A facial is a set of cosmetology treatments designed to help exfoliate the facial skin, remove impurities, extract dead skin cells, and leave hydrated, beautiful skin in its wake.
There are various types of barber facials, each with a different goal, but ultimately, facials are designed to improve the health and appearance of someone’s skin on their face.
In addition to the use of skincare products, barber facials typically include massage techniques and hot towels.
The Benefits of a Barber Facial
With the basics of barber shop facial treatments in mind, it’s time to explore why you might want to add them as a service–and why your clients will undoubtedly be glad that you did.
While there is a host of benefits that we could wax poetic about endlessly, a few of the most prominent reasons your clients will enjoy your new service include the following:
- Prevents and treats acne or inflamed skin
- Reduces and prevents signs of aging
- Treats and prevents razor burn
- Hydrates dry, irritated skin
- Brightens and exfoliates the skin
- Promotes healthier facial hair growth
In other words, facials are a proven way to improve the appearance and health of skin. That’s something your clients will love, even if they haven’t received facials in the past.
Why You Should Offer Facials in Your Barber Shop
While compelling, the benefits for your clients’ skin aren’t the only advantages you’ll see from adding barber facials to your service list. Expanding your services to include facial treatments in your barber shop can help grow your business by leaps and bounds, too. Here’s how:
- Access to a new target market. Some potential clients may convert into loyal customers thanks to your new service
- Converting single-service customers to repeat customers
- An influx of profit thanks to a larger target market and additional service to sell
- New, fresh services that update your service list, keeping your barber business relevant and competitive
From increasing your revenue with an add-on service to attracting new customers by accessing a larger market, there are many reasons to consider growing your business with barber facials. All you need to do is invest the time, money, and effort into learning the skills, offering the service, and marketing it effectively.
What You Should Know Before You Add Facials to Your Service Menu
It’s Going to Take Some Trial and Error
Remember what it was like to start your barbering career? While some barbers may experience instant success, it often takes time to build your experience, and you’re likely to make some mistakes along the way.
Adding a brand-new service to your shop will undoubtedly follow a similar pattern. Don’t worry, though; just be patient, focus on learning, and know that if this new service doesn’t happen flawlessly at first, it’s an opportunity for growth.
Learn From Someone More Experienced
A cosmetologist or esthetician who has experience providing their clients with facials could be the biggest boon to your learning process. Consider reaching out to someone you know or a professional in your community who can take you on as an apprentice. If they do, make sure that you compensate them fairly!
You can sign up for classes at your local learning institute or online. Either way, you’re sure to set yourself up for success.
Push Your New Barber Facial Service
While barber shop facial treatments are full of earning potential, you might need to put in a bit of effort initially to drum up interest. This is the case for most new services; people can’t enjoy what you’re offering unless they know that it’s an option.
In other words, you might need to push this service a little before it takes off. This means promoting and marketing it, as well as educating your clients when they wonder, “What is a barber facial?”
"From increasing your revenue with add-on services to attracting new customers by accessing a larger market – there are many reasons to consider adding barber facials to your service menu."
Consider limited deals and discounts for customers who choose a barber facial as an add-on, advertise your new service on your social media outlets, and do what you can to raise awareness with your target market. The reward will be worth the effort!
You Might Need Extra Training or Certification
In some states or localities, you may need to secure additional licensing to legally offer facial treatments in your barber shop. This is not always the case, but you should check to make sure your current barbering license allows you to offer these services.
Do your research ahead of time and plan accordingly. If you need to take a course, pass a test, or pay a fee to add this to your list of licensed capabilities, it’s better to know beforehand and prepare.
Investing in Barber Insurance is a Must
If you haven’t already, investing in barber insurance before taking on new clients and offering new services is essential. No matter how careful or skilled you are, accidents and mistakes can happen. When they do, you want assurance that you–and your livelihood–will be protected.
Professional and general liability insurance for barbers is a great starting point. Look for a comprehensive barber insurance policy from a reputable provider to ensure that you are covered in case things go awry.
At National Barbers Insurance, we update our blog every week, stockpiling all the hot industry news, the latest trends, and everything you need to know to keep your barbering career not just on lock but on top!
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