Key Takeaways: Barber marketing is key to growing your business by expanding your target market. Reaching new audiences with tailored services boosts customer appeal, diversifies income, and strengthens brand recognition. A clear strategy and dynamic offerings ensure long-term success in the barbering industry.
Whether you are a solo operation catering to a select few clients or a large-scale barber shop appealing to the masses, identifying your target market is a must for successful barbers.
Knowing who your ideal client is informs every aspect of your barber marketing–from your digital brand identity to your barber shop design. It also affects the pool of potential customers you are pulling from, which can limit your marketing approach and growth potential.
In other words, your target markets are important, and there are a number of reasons why you need to expand yours.
Barber Marketing: Why You Need to Expand Your Targets
Grow Your Business with Barber Marketing
Having an ideal client in mind when developing your barber marketing plan is absolutely necessary, but there is a real risk of becoming too niche. If you only target and market to a small collection of potential customers, you may be severely limiting the growth of your barbering business.
By expanding your target market, you can reach new people and attract more customers. After all, it’s challenging to appeal to people if you aren’t catering to their needs, preferences, and motivations. You must be intentional with your barber marketing, and that starts with having a clear understanding of who you are marketing to.
Think about the services you offer (or want to offer), your brand identity and who might relate to it, and any markets you would like to break into. Working through these characteristics of potential markets should help you pinpoint opportunities and narrow down exactly who it is you want to start targeting!
Flex Your Creativity with New Services
Barbering can be very rewarding. You have the opportunity to work with people, help your clients achieve their goals, and embrace your creative side as you refine your technical skills. Like any professional work, though, there is the potential for things to become routine.
If you want to mix things up, flex your creative muscles, and breathe new life into your barbering career, there’s no better way than to add services to your shop. Not only can this give you something exciting and inspirational to do, but it can also help you reach new target markets–talk about a win-win!
Different markets are looking for different services. By diversifying what you offer at your shop–and letting people know through targeted barber marketing–you can attract new clients who otherwise might have overlooked your business.
The reverse is also true–appealing to a different target market might be the motivation you need to try something new by expanding your list of services.
Diversify Your Barbering Income
Expanding your barbering biz into new markets can help you reach new levels of financial success, but it can also help your financial situation in another way.
While there is risk involved in expanding your barber marketing–you can stretch your business too thin, for example–there is also the potential for safety. By successfully appealing to new target markets, you diversify your income streams and set yourself up for stability even in the face of unforeseen changes.
If one of your services loses popularity or the market trends begin to shift, cutting into the income you see from a particular market, you have the other target markets to rely on as you adjust and adapt.
"Expanding your barbering biz into new markets can help you reach new levels of financial success-but it can also help your financial situation in another way."
Increase Your Brand Recognition
The greater your cross-market appeal, the more likely you are to build brand recognition. Not only does this help strengthen your reputation as an expert in the industry, but it can also give your barber marketing the boost it needs to become increasingly effective.
Of course, you will want your brand identity to be clear and strong so that the recognition it receives portrays your barber shop as intended. This means that you must have a thoughtful barber marketing strategy in place, a deep understanding of your target market in mind, and an unmistakable brand identity already established.
Brand recognition and expanding into new target markets go hand-in-hand, meaning that improving in one area benefits the other. If you want your brand to grow stronger, strategically expanding into new markets is an excellent way to achieve this goal as a barber.
Finding success as a barber means building a healthy client base. After all, your clients are the heart and soul of your business, and your business simply cannot thrive without them. Appealing to more potential customers by expanding into new target markets is an excellent way to help your barber shop excel.
For more barber marketing tips and industry insights, subscribe to the National Association of Barbers and peruse our blog. From trending techniques to continuing education, you’ll find the information you need to grow your barbering biz thanks to NOAB’s resources!