Key Takeaways: Barbershops can leverage email marketing to retain loyal clients, attract their dream audience, expand their business, market new products and services, and more. When done correctly, email marketing can be extremely effective at an affordable price. Here are a few email marketing tips for barbers.
Marketing your barber business is crucial to attracting your target audience, bringing new customers to your shop, and retaining your loyal clientele. While there are some general tips and tricks you can use to improve your strategy, one of the beautiful things about marketing is that it can be a unique reflection of your personality, barbering brand, values, and more.
From social media campaigns to bumper stickers, marketing takes many shapes. You can get as creative and innovative as you want, but embracing the basics is still a good idea, and email marketing is the perfect example of tried-and-true marketing tactics.
If you want to improve your email marketing practices and watch your barbershop flourish along the way, you’ve come to the right place. Check out the tips below to take your email marketing to the next level.
Email Marketing Tips for Barbers
Before we dive into the tips you can start using today to improve your email marketing, it’s important to understand why this type of marketing is so compelling for barbers. With the benefits and your business goals in mind, you will be better prepared to implement the email marketing tips mentioned below!
Email marketing is a proven strategy that tends to be more successful than many other marketing tools, including social media. In fact, email marketing is many times more successful than social media marketing. That’s a big deal.
In addition to being massively effective, email marketing is relatively affordable. Creating and deploying an email marketing campaign can vary in price, but it can be done with practically any budget, making it a great option for scaling your marketing as your business grows.
One of the biggest advantages of email marketing is that it speaks directly to an audience that already exists. If someone is on your email list, they are there for a reason, and this is your opportunity to speak directly to them. In this way, it is a more organic approach to marketing than many of the alternatives.
Build Your Email List
In order for your email marketing to be effective, you need to curate a robust email list that includes members of your target audience, including both current and potential customers.
You can accomplish this by embedding sign-up links into your website, asking for client email information when they come in for appointments or to purchase products, and accumulating emails via your other platforms, including social media.
Invest in the Right Tools
One of the best email marketing tips for barbers, especially those who aren’t particularly passionate about marketing or technology, is to invest in software and tools that streamline the process.
Thankfully, there are many email marketing tools available that help you build and execute effective campaigns. From email templates and newsletter designs to email scheduling and client booking software, the right tools can revolutionize your approach to marketing.
Focus on Delivering Value
Sending (and receiving) emails for the sake of email marketing can get old quickly. If you want your email marketing to be effective, you need to do more than just say high or try to sell something; you need to offer actual value that makes your emails worth your audience’s time.
Value looks different to everyone, so don’t be afraid to mix it up. Offer free educational resources, exclusive email discounts, important community updates, and more. If you are able to deliver something that your target audience actually cares about, they are far more likely to open your email and take action.
Encourage Action
Speaking of action, your emails should always include a call to action. From the subject line to the links included in the email itself, everything you include should inspire the recipient to interact with it.
Make subject lines intriguing, create engaging content that compels them to keep reading, and make the call to action (whether it’s to book an appointment or visit your online store) compelling.
Automate Your Efforts
Look, you’re busy. Being a barber requires a lot of time and effort. Throw in running a business and everything that accompanies it, and there isn’t much time left for crafting email marketing campaigns and managing every step of the process.
That’s where automation comes in. By using an automation tool, you can increase your capacity to create and run effective email marketing campaigns without stretching yourself too thin or stealing time away from other aspects of your business (and your life).
From establishing different email lists to automatically personalizing each email, such tools are essential to any barber seeking to enjoy the benefits of email marketing.
Keep Things Simple
It can be tempting to go overboard with your email marketing campaigns. From intricate sales funnels to over-the-top aesthetic designs, more doesn’t always mean better. Instead, try to steer clear of complicated designs and busy branding. You want your message to shine, and too much of anything (even good stuff) can be distracting.
Learn from the Data
Most email marketing platforms and software provide you with valuable data that you can use to better understand your audience, evaluate your success, and refine your approach. Some of them even break this data down for you, making it easier to comprehend it and turn it into actionable change.
Don’t neglect this opportunity to learn, grow, and improve. Dive into the data, make adjustments, and repeat the process until your email marketing tactics are perfected.
Make the Next Steps Easy
No matter what behavior you are attempting to encourage through your email marketing, ensuring that the next steps are as easy and straightforward as possible is a must. Your clients undoubtedly receive many emails a day, and any barrier between them (and their attention span) and taking action can derail your entire marketing effort.
Adding a button to your email is a great way to encourage them to take the next step. Keep any requirements for them short, simple, and sweet. For example, if you want them to book an appointment, include a “Book Now” button that leads to a fillable form and easy-to-navigate schedule.
We hope these email marketing tips help you find the barbershop success you crave. For more tips, tricks, and resources, be sure to subscribe to the National Barbers Insurance and visit our blog!
