Key Takeaways: Being a bilingual barber can help you diversify your client base, create new career opportunities, and increase your earning potential.
Whether you skated by in high school Spanish class or took your passion for Latin all the way through college, one thing is clear in today’s professional world–speaking multiple languages can be extremely advantageous.
This is especially true in the world of barbering, where being a bilingual barber can give you a competitive edge and create opportunities that may otherwise not exist. If you want to maximize your success and increase your earning potential, embracing your path as a bilingual barber is a major step in achieving those goals.
The Benefits of Being a Bilingual Barber
More Career Opportunities
Barbering is universal. In other words, every culture in every nation has some form of barbering that brings the community together and helps promote the style of the region.
Being a bilingual barber allows you the opportunity to expand your career into different cultures, countries, and communities than you would otherwise have access to. This is an amazing opportunity on a personal level, and it only gets better professionally.
Barbering brands and companies are always looking for multifaceted individuals who can help them reach a larger market, open their doors to more people, and otherwise grow their business through diversification. Because you are a bilingual barber, you are the perfect candidate to help them achieve these goals, making you both desirable and indispensable.
Larger Potential Client Base
One of the best parts about being a barber is connecting with your clients. It is this ability and willingness to form personal relationships that has made barber shops the hubs of their communities, and you have an opportunity to build on that tradition in a unique way.
As a bilingual barber, you can interact with and attract people from different backgrounds and languages to your barbering biz, thereby building an eclectic and expansive community of clients. Appealing to this wide range of clients allows you to grow your business and create a sense of community with a variety of people from the same geographic location.
People appreciate it when you can speak their language. It helps establish bonds, develop legitimate connections, and deepen trust–all key components of building a healthy, vibrant client base.
A Broader Client Reach
In addition to growing the physical client base you enjoy at your barber business, being a bilingual barber expands your reach. In a world that is driven by connections–both physical and digital–being able to reach more people is almost always advantageous to your professional career.
From expanding your social media network to include people from multiple cultures, nationalities, and geographic locations to including more potential customers in your target audience when marketing, the opportunities to increase your reach as a bilingual barber are practically endless.
Your Diversified Skills
By expanding your audience and reach, you create opportunities to interact with different cultures and grow your barbering skillset to cater to the styles and preferences popular in a diverse community. From learning about different products to mastering new techniques, the opportunity to push yourself and your creativity is incredibly appealing to many barbers.
Not only does it keep your work fresh and interesting, but it also can lead to even more professional opportunities as you refine your diverse skillset, develop your own style, and incorporate techniques from multiple cultures into your approach to barbering.
"In a world that is driven by connections–both physical and digital–being able to reach more people is almost always advantageous to your professional career."
Higher Earning Potential
While many barbers choose their careers out of passion for what they do, there’s no denying that finding financial success is highly motivating. If you can do what you love and make good money doing it, why wouldn’t you pursue that opportunity?
Bilingual barbers create more earning potential in a number of ways, including the following:
- Travel opportunities. If you are able to speak multiple languages, you will have more flexibility when choosing where you want to work. Whether you travel to industry events, move to a new country, or become an educator offering workshops, being a bilingual barber grants you the freedom to travel.
- Stronger resume. If you’re looking for a highlight to put at the top of your resume, “bilingual barber” is it. Brands and companies value multilingual employees, giving you a competitive advantage when applying for a position.
- Diversified style. Working with clients and fellow barbering professionals from different cultures exposes you to new products, styles, and techniques. This opportunity to learn and grow can help you develop a broader range of skills, create a barbering style unique to you, and help you serve your clients better than ever.
- Larger market. The demand for bilingual barbers is higher than ever, giving you access to a much larger target audience and market. Whether you’re building your client base, growing your online store, or expanding your social media presence, the larger market available to you as a bilingual barber cannot be understated.
If you’d like to learn more about growing your barber business, stay in the know about the newest trends, or expand your barber knowledge, you’ve come to the right place. Subscribe to the National Association of Barbers for all the latest information, and be sure to visit our blog for more tips and tricks.
