Key Takeaways: The market for men’s skincare is growing rapidly, making luxury skincare products and services a wise investment for barbers wishing to expand their business. This article shares key insights on what you should know about luxury skincare and how to add it into your service offering in your barbershop.
The traditional view of the barber shop is typically centered around haircuts and hanging out. It’s a place to receive a service–namely, haircuts and beard care–and enjoy the company of your community.
While many barber shops adhere to these traditions, more and more are adding to their repertoire. Barbers are pursuing new skills, increasing the number of services they offer, and giving their customers a more comprehensive experience.
Luxury skincare is a trendy addition to barbershops, catering to an uptick in skincare interest among barbering clients and creating new opportunities for barbers looking to grow their business.
Why Barbers Should Invest in Luxury Skincare
With market trends pointing toward explosive growth in the men’s skincare segment, barbers wanting to expand their business, attract new clients, and enjoy the financial benefits of this growth should consider adding skincare products and services to their business.
Luxury skincare, which includes products made with organic ingredients, is leading this upward trajectory. More men are interested in personal care and grooming, prompting them to purchase skincare goods and opt for skincare services.
As a barber, you can capitalize on this trend in a number of ways, giving you several pathways toward increased success and profitability.
"Luxury skincare, which includes products made with organic ingredients, is leading this upward trajectory."
Offer Luxury Skincare Services at Your Barber Shop
While haircuts will likely remain your bread and butter as a barber, adding skincare services to your shop is a great way to expand the services you offer, keep your passion alive by learning new skills, and attract new customers who might be interested in skincare.
Not only will offering skincare services present opportunities that otherwise wouldn’t exist, but it will also improve your customer’s experience. Skincare focuses on creating healthier skin and making other services–like shaving–more comfortable, especially for clients with sensitive skin.
Skincare services also tend to be luxurious and relaxing. For example, a facial can help clients destress, making the barber shop experience more immersive and well-rounded.
Create (& Market) a Backbar
The products you use every day in your barber shop can do more for your business than you might think. From shampoo and shaving cream to moisturizer and face wash, you have an opportunity to invest in your business as you use top-quality products to give your clients the best possible experience.
In addition to the value a great backbar contributes to the customer experience, it gives you an opportunity to create a private-label brand. Building your own line of skincare products and developing custom formulations that fit your goals and your customers’ needs can unlock earning potential and give you a strong retail business to accompany your barbering services.
Embrace Retail Skincare Sales
Speaking of skincare products, adding them to the retail side of your barbershop helps diversify your income and increases your shop’s potential for growth. Not only can your current clients purchase the skincare products they need with convenience, but you can also market your products to new customers–both in-store and online.
By offering skincare products in your barbershop, you can actively help your customers choose the products that would best benefit them and the unique needs of their skin. This sets the stage for a win-win relationship–you make a sale, and they get quality products and healthier skin.
Become an Educational Resource
Not all benefits of embracing luxury skincare are financial. Enhancing your reputation and expanding your reach are both possible advantages that could pay big dividends for your business, brand, and career.
With men’s interest in skincare on the rise, there is an opportunity for barbers to establish themselves as experts at the forefront of the men’s luxury skincare movement. Marketing your expertise via a strong digital brand and social media presence is a great way to become a reputable leader in this burgeoning industry.
Engage with the community most interested in luxury skincare, collaborate with fellow experts, and share valuable insights via your platforms. By becoming an educational resource for all things skincare, you can build your reputation, increase your brand recognition, and ultimately grow your business as you help people.
Whether you’re a barbering purist or always adding the latest trendy service to your shop’s offerings, the National Association of Barbers is for you. Subscribe for insights into the newest barbering trends, and visit our blog for practical tips and tricks. From fades and followers to facial hair and skincare, you can explore everything barbering-related by enjoying the National Association of Barbers’ many resources.
