Budget Ways to Create a High-End Barbering User Experience

A barber focuses on his client's user experience by adding a complementary shave to his service.

KEY TAKEAWAYS: A positive customer experience is essential to finding success as a barber. With some thoughtful changes, you can create a high-end barbering user experience on a budget, benefiting your barber biz and your customers.

How to Create a High-End Experience for Your Barbering Clients

Focus on Consistent Branding

One of the best ways to ensure every client who visits your shop has a positive use experience is to emphasize consistency. From the big things–like the services you offer–to the seemingly minute–such as the music playing in the background–every element of your branding plays a significant role in the experience your clients have.

Remember, your branding is not just about your logo or the copy on your website; it’s every aspect of your business. Everything should accurately reflect your brand’s personality, goals, and values. While a complete rebrand can be expensive, you can make subtle changes that are budget-friendly yet impactful.

In fact, simply being consistent in your aesthetics and messaging can go a long way. Develop a brand, keep it consistent, and your clients will know exactly what to expect.

A barber gives her client a free trim, part of her user experience process.

Streamline the Logistics

Your client’s user experience starts before they set foot in your shop. Every interaction they have with your barber brand, whether it be in-person or online, should be straightforward and streamlined. Make connecting with you as easy as possible. Make information on your website readily available, your location, hours, and services crystal clear, and your digital presence consistent and updated across all possible platforms.

From there, ensure that the book experience is simple. Investing in scheduling software can work wonders for this aspect of your barber business, streamlining the process for your clients and for you. There should be as few barriers as possible between your clients–present and potential–and booking your services.

The same applies to their user experience in your shop. Checking in should be seamless, and checking out should be without complication. Intuitive, stress-free logistics are a telltale sign of a high-end barber experience, and you can refine yours by addressing every touchpoint your customers have with your brand.

Upgrade Your Aesthetics

The environment you create within your barber shop plays a significant role in the perception people have of it. A high-end environment creates a high-end perception, meaning that setting the right mood is important if you want to improve customer experience and satisfaction.

Rather than blowing your budget on a complete remodel, look for certain changes you can make that will have the greatest impact. Paint goes a long way toward changing a space, making it a great way to reinvigorate your shop. Furniture and workstations are also important. Look for deals on used pieces that fit your branding, focus on prioritizing client comfort, and try to maximize the functionality of your space.

"The environment you create within your barber shop plays a significant role in the perception people have of it."

For decor, be sure to opt for artwork and other details that complement your brand and the environment you’re creating. You can get creative here, and reaching out to your community is a great way to enhance your barber shop aesthetics while developing local connections. For example, inviting local artists to display their works can be a win-win.

Do What You Do Best

Once a client is in your barber chair, it’s up to you to give them a phenomenal experience. Treat every customer like royalty, listen to their input, and give them results they’ll love. You can stay on top of your game by continuing your barbering education, specializing in certain techniques, and adding new services that appeal to your clientele.

Going the extra mile to ensure your clients have a high-end user experience is key. Consider offering drinks while they wait, build an appealing “selfie station” where they can view their new style (and document it, if they want), and use only the best products that are chosen specifically for a particular client’s hair type, texture, and style.

Remember, you’re the expert, but your clients are what barbering is all about. Prioritize their preferences and needs–the rest of the experience will fall into place as a result.

For more barbering insights, including how to write your barber success story, don’t forget to subscribe to the National Association of Barbers and visit our barbering blog!