Key Takeaways: Beard care is an essential part of barbering, and World Beard Day, which takes place every year on the first Saturday in September, is the ideal time not only to celebrate these manly facial manes but also to promote your barber shop.
UPDATED: September 8, 2025
From a perfectly sculpted beard to a bushy, untamed look, facial hair can shape your look, send a message, and be a way to burst into the world with your one-of-a-kind personality. A beard can also be the ultimate style flex – which is an accomplishment on its own.
For generations, beards have represented the latest men’s fashion trends, masculinity, and even social status. In other words, that glorious mane you have on your face is worth celebrating!
World Beard Day is set aside as an opportunity to celebrate the history, lore, and undeniable greatness of beards. It takes place on the first Saturday of September every single year, and is the perfect time to grow your barber business by leaning into beard culture.
How World Beard Day Can Grow Your Barber Biz
Host a Friendly Beard Contest
There’s no better way to celebrate World Beard Day than by appreciating some truly badass beards. By getting your community involved–either in your local community or your online one–you can show some love to your bearded brethren, bring significant exposure to your barber business, and grow your network of clients.
Whether you’re hosting an in-person beard contest or doing it on social media via submitted photos, having a light-hearted competition to crown the best beard is a fun way to reach your dream audience and strengthen your community. Your barber business will grow along the way.
Partner with Local Beard Influencers and Brand Ambassadors
World Beard Day presents a prime opportunity to collaborate with local influencers, men’s grooming enthusiasts, or even popular customers who embody your barber shop’s aesthetic and values.
Invite them in for a complimentary grooming session or exclusive early access to your World Beard Day offerings in exchange for authentic coverage on their social platforms –or simply their word-of-mouth buzz.
This partnership can amplify your reach beyond your immediate network, attracting new clients who trust their favorite voices. It also adds an extra layer of authenticity to your campaign – highlight real people loving real results.
"There's no better way to celebrate World Beard Day than by appreciating some truly badass beards."
Highlight Your Bearded Customers
Making your bearded clients feel appreciated can contribute to customer loyalty and help establish your reputation as a beard barbering expert. World Beard Day is the perfect opportunity to do just that by taking photos of your bearded customers and sharing them via social media (with their permission, of course).
Not only does this allow your clients to show off their freshly styled facial hair and make them feel like valued members of your barber community, but it also demonstrates your expertise and shows potential customers the stellar work you provide.
Give the Gift of a Beard Kit
On World Beard Day, you can show your appreciation for your bearded customers by offering a free beard kit to those who come to celebrate with you. You can also incentivize new clients to stop by your barber shop by promoting your World Beard Day festivities and beard kit giveaway.
In addition to being an excellent marketing tool for your barber biz, a free beard kit can promote the retail side of your business. Packing the kit with your favorites can give people a sample of excellent beard care products and encourage them to come back for more. If you have your own product line, this is the perfect time to help it grow.
Launch a Limited-Time Beard Makeover Package
Capitalize on the festive buzz of World Beard Day by introducing a special “Beard Makeover” package –complete with a precision trim, a refreshing beard wash, styling using premium oils or balms, and even a mini-tutorial on daily grooming maintenance.
Offer it at a promotional rate and advertise it as a perfect gift for any bearded gentleman or a great excuse for a self-care session. It’s not just an upsell—it’s a memorable experience you create that could turn first-timers into loyal patrons and inspire repeat bookings throughout the season.
Attend World Beard Day Events
Many places host World Beard Day events to celebrate their bearded citizens, enjoy festivities as a community, and bring attention to local businesses. By attending–or even sponsoring–such events, you not only get to participate in an extremely exciting and fun environment, but you can also increase your barber shop’s exposure.
From setting up a booth with beard styling to volunteering as a judge for a friendly beard contest, the ways you can get involved in your community’s World Beard Day events are practically limitless. Remember, if your city doesn’t celebrate World Bear Day, you can be the one to change that. Work with other local businesses and community leaders to organize a festival and watch it (and your barber business) grow!
Go Hard on Beard Care Education
There is nuance to beard care that many men are unaware of. From beard balms and oils to trimming and styling techniques, educating interested fellows on the ins and outs of beard care can go a long way toward helping their beards flourish and your barber shop grow.
Whether you host a beard education class on World Beard Day, post tips on your social media, or hand out materials at your local Beard Day event, your expertise can help bearded beauties far and wide maximize the health and potential of their wondrous facial hair.
Create a Beard Day Challenge or Social Campaign
Engage your community further by launching a fun challenge – like the “7-Day Beard Transformation,” encouraging bearded customers to post before-and-after across the week, tagging your barber shop and using a dedicated hashtag (e.g., #YourShopBeardDay).
Reward participants with a chance to win a grooming kit, a discounted future service, or a feature on your shop’s social media or in-store display.
This kind of interactive content builds buzz, fosters loyalty, and encourages digital engagement that boosts your shop’s visibility – plus, it populates your channels with authentic client content you can reuse (with permission).
For more barber industry insights, the latest beard and hair trends, and important barbering news you need to know, be sure to subscribe to the National Barbers Insurance . Just as you can be an asset and resource to the bearded boys in your community, our blog can be a tremendous help to you and your barber business. Be sure to check it out regularly for updates!
