Key Takeaways: Beard care is an essential part of barbering, and World Beard Day (September 7th, 2024) is the ideal time not only to celebrate these manly facial manes but also to promote your barber shop.
From a perfectly sculpted beard to a bushy, untamed look, facial hair can shape your look, send a message, and burst with your personality. For generations, beards have represented the latest men’s fashion trends, masculinity, and even social status. In other words, that glorious mane you have on your face is worth celebrating!
World Beard Day is set aside as an opportunity to celebrate the history, lore, and undeniable greatness of beards. It takes place on the first Saturday of September, and is the perfect time to grow your barber business by leaning into beard culture.
How World Beard Day Can Grow Your Barber Biz
Host a Friendly Beard Contest
There’s no better way to celebrate World Beard Day than by appreciating some truly badass beards. By getting your community involved–either in your local community or your online one–you can show some love to your bearded brethren, bring significant exposure to your barber business, and grow your network of clients.
Whether you’re hosting an in-person beard contest or doing it on social media via submitted photos, having a light-hearted competition to crown the best beard is a fun way to reach your dream audience and strengthen your community. Your barber business will grow along the way.
"There's no better way to celebrate World Beard Day than by appreciating some truly badass beards."
Highlight Your Bearded Customers
Making your bearded clients feel appreciated can contribute to customer loyalty and help establish your reputation as a beard barbering expert. World Beard Day is the perfect opportunity to do just that by taking photos of your bearded customers and sharing them via social media (with their permission, of course).
Not only does this allow your clients to show off their freshly styled facial hair and make them feel like valued members of your barber community, but it also demonstrates your expertise and shows potential customers the stellar work you provide.
Give the Gift of a Beard Kit
On World Beard Day, you can show your appreciation for your bearded customers by offering a free beard kit to those who come to celebrate with you. You can also incentivize new clients to stop by your barber shop by promoting your World Beard Day festivities and beard kit giveaway.
In addition to being an excellent marketing tool for your barber biz, a free beard kit can promote the retail side of your business. Packing the kit with your favorites can give people a sample of excellent beard care products and encourage them to come back for more. If you have your own product line, this is the perfect time to help it grow.
Attend World Beard Day Events
Many places host World Beard Day events to celebrate their bearded citizens, enjoy festivities as a community, and bring attention to local businesses. By attending–or even sponsoring–such events, you not only get to participate in an extremely exciting and fun environment, but you can also increase your barber shop’s exposure.
From setting up a booth with beard styling to volunteering as a judge for a friendly beard contest, the ways you can get involved in your community’s World Beard Day events are practically limitless. Remember, if your city doesn’t celebrate World Bear Day, you can be the one to change that. Work with other local businesses and community leaders to organize a festival and watch it (and your barber business) grow!
Beard Care Education
There is nuance to beard care that many men are unaware of. From beard balms and oils to trimming and styling techniques, educating interested fellows on the ins and outs of beard care can go a long way toward helping their beards flourish and your barber shop grow.
Whether you host a beard education class on World Beard Day, post tips on your social media, or hand out materials at your local Beard Day event, your expertise can help bearded beauties far and wide maximize the health and potential of their wondrous facial hair.
For more barber industry insights, the latest beard and hair trends, and important barbering news you need to know, be sure to subscribe to the National Barbers Insurance . Just as you can be an asset and resource to the bearded boys in your community, our blog can be a tremendous help to you and your barber business. Be sure to check it out regularly for updates!
