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What a Barber Blog Can Do For Your Business

A barber types on his laptop and adds to his barber blog to boost his SEO.
Key Takeaways: Starting a barber blog can help your business thrive. The benefits of a blog are many–including reaching new audiences and establishing your expertise–making it worth the investment.

Barber shops are places where the community can gather, relationships can flourish, and you can connect with people in person. In many ways, they are like a throwback to another time.

While the physical nature of a barber shop is a wonderful thing that endures even as the world changes, it’s still important to adapt to new technologies and innovations. For example, a blog can work wonders for your barbering business, helping you find even greater success as your career progresses.

Why Your Barber Shop Should Have a Barber Blog

A blog is essentially an online publication where you can share content you create. It focuses primarily on written content, and acts as the perfect space for you to share your thoughts, demonstrate your expertise, and market your business.

While simple, blogs can be extremely effective in furthering your business. A barber blog can increase your exposure, strengthen your reputation, and more, making it a valuable addition to your online presence.

Build Better SEO

The Internet makes the world go ‘round these days, and search engines are at the heart of it all. If you want your website to reach your target audience, attract new people, and rack up clicks, then you need to invest in search engine optimization (SEO).

Blogs are an excellent search engine optimization tool–essentially helping your website rank higher in the search results–thanks to their ability to utilize keywords, provide value, and attract website visitors. 

It’s best to work with an SEO expert or copywriter to help perfect your blog, but you can start building your blog’s SEO yourself with a few basic tips. Keep it legible and easy to navigate, offer readers true value, and keep content as high quality as possible. Integrate a few target keywords, and you’ll be on your way to increased online exposure.

"Blogs are an excellent search engine optimization tool–helping your website rank higher in the search results."

Share Your Expertise and Provide Value

You worked for your barbering know-how. From attending school to investing years into refining your skills, your expertise is the result of dedication and hard work. It’s also one of the reasons people turn to you for their barbering needs.

A barbering blog gives you a platform to share your expertise with others. From clients who want to learn how to maintain a skincare routine at home to fellow barbers looking to learn from a peer they respect, you can share your hard-earned knowledge with the world via your blog.

As you share your barbering insights, you will also be providing readers with tremendous value. This makes them more likely to turn to your blog as a resource, visit your website on a regular basis, and trust you as an expert in your craft.

Become a Recognizable Brand

Brand recognition is important for barber shops, and developing a strong and recognizable brand identity is integral to that recognition. Nowadays, much of your brand identity is established online via your digital brand identity.

A barbering blog helps you craft your barber shop’s identity and make it more recognizable by connecting with your target audience, showing them who you are and what you’re about, and giving them consistent, engaging content that boosts your authenticity and visibility.

A barber posts on his barber blog from his phone.

As you increase your brand recognition, you are also building familiarity with your audience. The more consistent you are, the more they can connect with you, learn about what makes your barber shop tick, and feel as though they know the humanity behind the brand.

Grow Your Barbering Network

A barbering blog gives you the chance to partner with other industry professionals, thereby expanding both your audience and your barbering network. From working with influencers with massive reach to partnering with brands you believe in, collaborating via your blog is a great way to increase engagement and grow your business.

This is also a great way to stay engaged with the community and excited about your work. After all, what’s more fun and inspiring than working with talented individuals who share your passions?

Convert More Customers

When done correctly, a barbering blog can help you convert customers. Whether you are trying to grow your client base or expand your online retail sales, driving traffic to your website via your blog, providing valuable content, linking properly, and otherwise investing in your barbering blog can help you achieve your business goals.


Remember, every time someone visits your blog, they become a potential customer. By reaching more people and delivering the information they’re seeking, you are increasing your opportunities to convert customers.

For more barbering insights, including valuable tips and tricks like these, be sure to subscribe to the National Association of Barbers. You can also visit our barbering blog, where we share content regularly that you can use to grow your business, expand your skill set, and become the best barbering version of yourself.