Barbering is a multifaceted industry full of innovation, continued learning, and exciting opportunities to connect with clients and fellow professionals. From refining your skills to flexing your creative muscles, being a barber allows you to challenge yourself and explore new paths within the context of your career.
One area where you can do a deep dive and immerse yourself in a myriad of interesting options is the product side of the business. This applies to retail and commercial-use products, giving you practically endless flexibility when choosing items for both.
This winter, organic products are stealing the show. If you’re in the market for new products or open to finding better replacements for those you currently use, you’ll want to read on. There are many compelling reasons to invest in organic options!
Why Barbers Should Consider Organic Barbering Products
The Benefits of Opting for Organic Hair and Skincare Products
Before you leap headfirst into the world of organic hair and skin care products, it’s important to understand their benefits and what makes them worth the investment. After all, many organic products are more expensive than their inorganic alternatives.
Thankfully, the advantages of organic options more than make up for the difference in cost.
You Want to Use the Best
There’s nothing inherently wrong with inorganic barbering products. There’s a reason that they’re the standard in the industry and that barbers across the world use them each and every day. They work well, are cost-effective, and are easy to obtain.
That said, organic products are generally considered the premium option. They include the most desirable ingredients, making them the top choice for barbers and clients who prefer to use the very best. If you want to position your barbering biz as a premier brand, using organic products aligns with that vision.
Marketing Opportunities and Increased Sales
Organic products are very “in” right now, giving you a valuable opportunity to market your barber shop with your switch to organic products. Not only that but by offering organic retail sales, you can attract a wider audience, potentially increasing your customer base by getting new people in the door.
People who are seeking out premium organic hair and skincare products will also flock to your shop to purchase retail items. This will translate to higher sales numbers, growing a different side of your business that has untapped potential.
Improved Hair and Skin Health
Hair and skin are sensitive to harsh chemicals and can suffer from poor health when exposed to subpar products, especially over the course of years. While some people may experience extreme reactions, like skin irritation that occurs immediately after exposure, most people will not see the downsides of using chemical-heavy hair and skin care products until the cumulative effect of years becomes apparent.
The opposite is true of organic products. They tend to be gentler than their inorganic alternatives, making them less likely to cause dryness, irritation, and damage. Over time, they can actually improve the health of your clients’ hair and skin. The result is healthier, stronger hair, more vibrant skin, and an overall sense of improved well-being.
Caring for the Earth
Natural and organic products do not include harsh chemicals that can not only harm your customers but also be detrimental to the planet. These positive environmental traits apply to the front end and the back end of the product.
What this means is that they are sourced or produced in more environmentally friendly ways. Their origins are less harmful than inorganic options. When the products are then used or disposed of, they cause less pollution because the ingredients are natural and not damaging to the earth.
In other words, using organic barbering products is a win for the planet from start to finish!
Things to Keep in Mind When Going Organic
The benefits of switching to organic products are significant, but there are a handful of key considerations to keep in mind. Taking these things into account can make your transition to organic products as streamlined and effective as possible.
Start Simple and Experiment
Invest in a handful of essential organic products first. Try several and determine which are the best fit for your barber shop and your clients. Once you have evaluated these basics and decided which are right for your uses, you can start expanding your collection and retail selection of organic products.
Educate and Inform Your Clients
Many patrons will be familiar with the advantages of organic products. Others may not have the same level of knowledge, providing you with an opening to inform them of the benefits and demonstrate reasons they should embrace the transition to organic options. In the end, this education can translate to happier, healthier clients and improved business for you.
Staying on top of trends and adapting to them is essential to your success as a barber. By subscribing to NAOB, you can get the latest barbering insights as they happen.
You can also check out our regularly updated blog to stay in the know!
