There’s something special about spring. People begin to emerge and venture out of their winter dens. Nature itself starts to rejuvenate and blossom. It’s a time of hope, excitement, and opportunity.
As a barber, there’s a buzz in the air. From clients readying themselves for a new season of adventures and activities to the chance to complete a transformation of your own, there is no shortage of reasons to feel enthusiastic.
If you have a touch of spring fever and are ready to prepare your barbering workspace for the coming season, you’ve come to the right place. We’re here to inspire you, invigorate you, and help you prep your barbershop for a season of new opportunities.
How to Get Your Barbershop Ready for Spring
Every barbershop is different, so we encourage you to get as creative as you want during your spring renewal. That said, there are a few key ways to kickstart your journey.
Spring Cleaning for Your Barbershop
As you help clients clean up their look, your shop is bound to accumulate some grime. Regularly scheduled cleaning helps keep your workspace tidy, but time and hard work eventually lead to the need for deeper cleaning.
Spring is the perfect time to plan and execute a thorough cleaning of your shop. If you’re already rolling your eyes and gritting your teeth, stick with us–spring cleaning doesn’t have to be a drag. With the right mindset and a bit of planning, you can make this necessary task as enjoyable as it is effective.
Start with a clear direction. Consider your workspace and everything in it (making an inventory list is helpful). What needs to be cleaned? What needs to be sanitized? Evaluate everything before you start.
Get rid of anything that is broken or beyond repair. If something hasn’t been used, consider donating it. Once you’ve sorted through everything in your shop, begin sanitizing. Use proper sanitization products on your barbering tools, shop surfaces, floors, and so on.
When you’re done sanitizing, jump into sweeping, mopping, vacuuming, dusting, and otherwise creating a spotless environment for your clients to enjoy.
Organize Your Shop
Barbering day in and day out can lead to clutter and disorganization, even if you have a system in place. It’s just the nature of time–things eventually get a little out of hand and require a reset. Spring is the ideal opportunity to evaluate your organization and revamp it when necessary.
If you took the time to create an inventory list before you started cleaning and sanitizing, now is another chance to use it. It’s also a great time to replace items that were beyond saving and invest in new organizational products that can help keep your shop clean, streamlined, and free of clutter.
Making good use of your workspace contributes to a clean working environment, gives you and your clients more freedom of movement, and creates a better, more professional-looking barbershop. Organizing your shop is a must with spring on the horizon.
Switch Your Products for the Season
As the seasons shift, so do the needs of your clients. The different temperatures, moisture levels, and other elements associated with winter versus spring create unique demands for achieving healthy hair and skin.
Preparing for this transition by taking stock of the products you have, ordering what you’ll need for spring, and beginning to implement them into your services and sales will ensure you are providing your clients with the right products at the right time.
Not only will you have happier, healthier customers, but you’ll also set your barbershop up for success in terms of retail sales.
Catch up on Trends
New trends tend to accompany new seasons. Spring is no exception, so now is the time to dive into social media and other resources to catch up on the latest trends and prepare for what will be popular in the coming months.
A little research can go a long way toward ensuring that you are familiar with the styles you’ll inevitably be asked to create. It also gives you the opportunity to be ahead of the curve–it’s better to be a trendsetter than play catch up!
Update Your Marketing
Regardless of your marketing strategy, it should account for and adapt to the changing of the seasons. Potential clients will be looking for different things in the spring than they were in the winter. Additionally, it is a tremendous time to capitalize on the influx of people wanting to shed their winter scruff for a more polished spring look.
As always, you’ll want to approach your marketing for the new season in numerous ways. Cover your bases by updating your physical materials, digital branding, and social media.
No matter how you plan to prepare your barbershop for spring, make sure you’re covered with barbering insurance. The National Association of Barbers is your go-to resource for insurance and information. To stay in the loop, subscribe and check out our blog.