KEY TAKEAWAYS: Men’s Health Month carries with it an important message of uplifting men and spreading awareness of common preventable health issues, early screening opportunities, and more. Barber shops can play a unique role in supporting men and providing them with invaluable community resources.

Every June, Men’s Health Month is celebrated in the United States and across the world. With an emphasis on heightening public awareness of health problems, early detection education, and regular medical advice for men, the annual event has done tremendous good for the male community.

That said, there are still certain stigmas surrounding men’s health issues. Many men remain isolated and hesitant to discuss personal issues, such as health and well-being, meaning that there is much work left to be done.

This is where the community and a built-in support system can be so impactful. As they have for years on end, barber shops act as gathering places where men can come together, engage in meaningful conversations, and encourage each other.

Barbering & Men's Health Month

If you’re a barber hoping to help men live healthier and seek help when they need it, you’ve come to the right place. Chances are, you already have more influence than you might think–using it with intentionality and thoughtfulness can go a long way.

Predominantly Male Audience 

Barbers tend to have a predominantly male audience, putting them in a unique position to leverage their influence and reach a large number of men with Men’s Health Month messaging. Whether it’s sharing resources in person at your shop or online via your social media platforms, the opportunity to encourage men to take their health seriously is there for barbers to take.

Even if you don’t feel personally equipped to talk to the men you come in contact with about the importance of Men’s Health Month, you can use your platform to share ready-made materials and distribute them to a large network of people who could benefit.

Look Good, Feel Good 

While physical health concerns are a focal point of Men’s Health Month, mental health cannot be overlooked. Some would argue that men’s mental health is an even bigger issue, as many men are resistant to acknowledging mental and emotional distress, let alone talking about it openly.

It may not be a solution to the epidemic of mental health concerns men face these days, but there is truth to the adage of feeling good when you look good. As a barber, you can help transform men’s physical appearance to boost their confidence and help them feel better about themselves. Don’t underestimate the potential impact of a fresh cut and shave!

A Place for Men to Bond With Other Men 

Spaces for men to congregate and be around other men are dwindling, making it challenging for fellows to connect with like-minded folks and feel welcomed for who they are. Barber shops have long been gathering places where men can come together for community, and that role persists today. When it comes to men’s health, having a place that feels supportive is essential.

As a barber, you can facilitate interpersonal relationships by creating a welcoming environment where conversation is open and honest, encouraging meaningful connection, and allowing boys to be boys. You can even–if it’s something you’re comfortable with–act as the catalyst for important Men’s Health Month discussions by broaching the subject and asking pertinent, open-ended questions.

An Opportunity to Share Resources 

A barber shop’s deep connection with its community and patrons can be leveraged to share valuable resources and make a tangible difference in the lives of men. When Men’s Health Month comes around in June, barbers can heighten their already impressive influence within the male community.

Consider participating in (or hosting) community events to spread awareness in fun, interactive ways. You can also fill your shop with materials that both spread awareness and share actionable information. Remember, this doesn’t have to involve a public display–men can simply pick up a pamphlet and read it on their own time. Sometimes, subtlety is best. Social media is another powerful tool. Engage with your community, share important info from authorities on the subject, and encourage men to take action.

Finally, don’t underestimate the power of partnering with fellow professionals. Collaborating with other barbers–or influential figures from other industries or in your local community–can expand your reach, make Men’s Health Month more visible, and strengthen the network of men the collaboration brings together.

Men’s Health Month is serious business, and barbers can make a real difference by reaching their customers and audience at large with the important messages the month conveys. To learn more about the barbering industry, including meaningful moments like these, be sure to subscribe to the National Association of Barbers and check out our blog.