KEY TAKEAWAYS: Finding success in your barber business is a journey, and having the right tools along the way can make all the difference. Email is one of the best ways to promote your business and communicate with your audience, making it a vital component of your business plan.
Your barber business success story is in the making. Whether you are still completing your barbering education or already well-established within the industry, your journey is sure to be filled with highs, lows, and memorable moments on your way to success.
While there will be difficult lessons to learn as you build your barbering career, equipping yourself for the path ahead can minimize those growing pains. Among the most powerful tools you can implement early and often is leveraging email to reach your ideal audience.
Using Email to Grow Your Barber Business
Promote Your Barbershop
Having a direct line of communication to your email list is extremely advantageous when promoting your barbering business. Presumably, people sign up for your email list because they are interested in your business–this means that the audience your emails reach is likely going to be receptive to the information those correspondences contain.
From sales on retail products to promotional pricing on barbering services to holiday specials, if you are going to promote your barber business through any number of methods, email marketing is one of the best ways to do so. If you want to take your email campaigns to the next level, you can learn (or work with a professional) to develop email funnels that gradually encourage your audience to take action.
Encourage Client Engagement
Communication is a two-way street, and while this dynamic can be difficult to achieve via email, there are ways to encourage client engagement through personalizing your email campaigns. There are many ways to add this element to your email strategy, and two particular methods stand out as easy to implement and reliably effective.
Following up with clients after a visit to your barber business is one of the best ways to keep people engaged. It also provides a thoughtful, personal touch, which is important to building a healthy relationship with your clients. In addition to general follow-ups and regular check-ins to keep people engaged, this is an opportunity to ask for feedback and reviews. Accumulating reviews is especially worth your while, as it adds to your online presence and helps solidify your reputation.
Stay Connected with Regular Newsletters
Is your barber shop hosting an event? Are you partnering with a new brand? Is there a new service your barber business will now be offering?
When it comes to keeping your current and future customers informed about exciting changes, upcoming events, and special promotions, nothing is quite as effective as regular email newsletters. In addition to providing valuable information to your clients, these newsletters are an opportunity to familiarize your audience with your digital branding and personality, stay fresh in their minds, and even become a voice of influence within your community.
Share testimonials, talk about the latest barber business trends, highlight your local community, and otherwise offer value and entertainment that keeps your audience engaged and in the know. Email newsletters, especially when sent on a regular basis, can become a vital point of contact between you and your audience.
"Share testimonials, talk about the latest barber business trends, highlight your local community, and offer value and entertainment to keep your audience engaged & in the know."
Build Brand Awareness & Loyalty
Remaining in contact with both current customers and potential clients is essential to not only maintaining your business but growing it as you move forward. Success looks different to different people; however, consistent growth is a common denominator for barber businesses that thrive year after year.
Emails serve as a reminder of your brand. This boosts brand awareness, aids in brand recognition, and can lead to conversions–whether they are in-person appointments or retail sales. For current clients, emails can encourage loyalty. Whether it’s your regular newsletter or personalized correspondence to remind them that it’s time for a trim, reaching out to your clients can be an effective way to secure repeat business.
To take this benefit of email marketing even further, you can offer incentives to both new and returning customers. Send out limited offers, create a loyalty program, and otherwise leverage the exposure from your email campaigns to inspire awareness and loyalty.
Your barber business is more than your passion; it is your livelihood. Your success hinges not only on your hard work and skill but also on how well you use the tools available to you. Email is one of the most potent, cost-effective methods of marketing you have, so be sure to take advantage of it.
For more barbering information, insights, tips, and tricks, be sure to subscribe to the National Barbers Insurance and check out our blog.