The Top-of-the-Line Services
Every Barber Should Offer
If you’re looking to amplify your offerings, boost your business, and become the shop that everyone wants an appointment at, it’s crucial you start with your very foundation—your services.
Seriously, if you’re looking to be top-notch, it’s time to take a good, hard look at your service list and ask yourself—do these services, techniques, and offerings show that I’m a top-of-the-line barber?
If that’s not the immediate feeling, it might be time to think about renovating and reinvigorating your current barbershop offerings.
Don’t get us wrong— we know that every barbershop (and barber, for that matter) is different. We get that every niche is unique and every barber’s target market is going to be different, too. So, we’re not saying that you have to offer only these barbering services or that these are the only secret to success.
We’re just here to do what we love—offer you some solid, professional advice because we’ve been there before. As barbers, we all have to figure out what works best for us, but these services we’ve included below are some tried-and-true offerings that we believe should be in every barber’s toolbelt.
Check ‘em out, give them a read, and let us know what you think!
Top-of-the-Line Services to Offer Your Barbershop Clients
Remember, we’re by no means saying that every barbershop needs to implement these services or they won’t succeed—that’s simply not the way the world works. There’s no one formula for success, right?
But, in our experience, successful shops and barbers who include these classic, top-of-the-line services tend to do pretty dang well in their market, so we absolutely want to share that knowledge with you to the best of our ability.
Customized Designs
This is where being in the know can really come in handy. As an experienced barber, it’s crucial that you’re staying up to date on what’s hot in men and women’s styles. Why? Because customized designs are a big dang deal in barbershops, and you want to make sure that you’ve got this skill on lock for your clients.
If you’re not already skilled in this arena, it might be time to really open up your creative side. Take some classes, achieve some new certs, hire on a barber who’s supremely skilled in this arena, shadow a barber who’s exceptionally talented with custom design—whatever you need to do to ensure that this is a part of your service list, we suggest you do it.
Cuts & Fades
Obviously, cuts and fades are a barber’s bread and butter, so it’s crucial that you’ve got these services on lock. Our best suggestion for consistently updating this service? Continuing education for barbers.
The art, technique, and creativity behind cuts and fades are ever-evolving in the industry, so it’s crucial that you evolve, too!
Professional Braiding
This is a huge opportunity in the barbering community. Whether this means hiring on a new staff member who’s supremely skilled at braiding or you start taking braiding courses and get certified, you definitely want to make sure this is on your service list ASAP.
Straight-Razor Shaves
If we could write a love song to the straight razor shave, we would—trust us, it would be beautiful. But we’ll save you a little time (and a whole lot of practice in patience) and skip the melodic ode to simply tell you why straight-razor shaves are a must on your barbershop service list.
Straight-razor shaves are classic, iconic, and in-demand. A man can’t walk into just any old shop and expect to get a top-of-the-line straight razor shave. Having this on your menu—and being dang good at it—is guaranteed to set you apart from the rest of the barbers in your area.
People love straight-razor shaves because they’re clean, they’re nostalgic, and most of all, because they’re an experience—and that’s partially what you’re looking to offer. Sure, you’re providing a service, but that service is being provided during a customer’s journey—and that customer journey should be a top-notch experience.
Beard & Mustache Trims & Styles
A next-level barbershop experience should be about more than just the hair on your clients’ heads. As a barbershop, it’s obvious that you’ll cater a lot of your services toward men, so it’s on you to make sure that you’re offering them as many luxury services as possible.
The straight-razor shave is a good start, but your beard and mustache treatments shouldn’t end there. Add in styling, trimming, conditioning, oiling, shaping, and even a hot-towel massage. Being a barbershop is all about providing next-level services—so you might need to crank up the luxury to get there.
Eyebrow Styling, Trimming, & Waxing
This is a must-add extra service for your business. Why? Because it’s an easy, quick add-on that can make you big bucks all while ensuring you’re going the extra mile for your clients. No matter who your target audience might be, adding on an eyebrow styling sesh could be a huge win at a very low cost to you. We love to see high-profit margins, and we’re sure you do, too!
Are you a true-blue barber who knows a thing or two about what customers are looking for from a top-of-the-line barbershop?
Good—we were counting on that. If you’ve got some insight, share it with your fellow barbers. That’s what this community is all about! Drop a comment below in the reply section and share that knowledge with the rest of us!
Are you a true-blue barber who knows a thing or two about what customers are looking for from a top-of-the-line barbershop?
Good—we were counting on that. If you’ve got some insight, share it with your fellow barbers.
That’s what this community is all about! Drop a comment below in the reply section and share that knowledge with the rest of us!
