If you want to finish the year strong and carry that positive energy into the new year, you’ll want to start building your holiday promotions now. Whether you’re a holiday fanatic who loves the hustle, bustle, and festivities, or someone who is new to the holiday promo game, we’re here with helpful tips to ensure your holiday promos are a hit.
How to Build the Best Holiday Promos for Your Barbershop
The holidays are one of the best times to promote your business, involve your brand in the community, and give back to your loyal customers. If you’re looking for a guide to effectively marketing your barbering business as the year comes to a close, you’ve come to the right place.
Take the tips below and tweak them to fit your barbershop and brand. You may be surprised by how much growth your shop experiences, the connections you form within your community, and the long-term benefits that result.
Keep Your Customers in Mind
As a business owner, your focus is on your clients. This is especially true for barbers, as your work revolves around your clients and your desire to help them look and feel their best.
When creating holiday promos, it is important to keep your priorities straight, and that includes focusing on the preferences of your ideal customer. By putting yourself in their shoes and designing promotions that they will love, you will benefit both parties.
You’ll receive an increase in business, and they will enjoy the specials you’ve tailored to their inclinations. Simply put, your holiday promos should cater to your customers.
Let Your Creativity Run Wild
In a world of bland, uninspired holiday promotions that recycle many of the same aesthetics and themes, standing out can be a good thing. By letting your imagination run a little wild and creating a unique holiday promo, you can capture the attention of the public, be memorable, and attract people to your business.
While there is a line—and you should consider your community and customer base when designing a promotion—standing out from the crowd is almost always advantageous. Don’t be afraid to mix things up, buck trends, and let your personality shine through.
Involve the Community
Not only are holiday barbershop promotions a phenomenal way to attract new and returning customers to your business, but they also present a terrific opportunity to get involved in the community in meaningful ways.
From toy drives and caroling to volunteering and attending events, you can do some good while promoting your barbering business in a myriad of ways. If you want to go a step further, you can encourage your clients to participate, as well. Offering discounts on products and services in exchange for donations to local charities is a wonderful example of how you can promote your shop while doing significant good in the community.
Stay True to Your Brand
Your barbering brand is your professional identity, and it’s important to remain consistent year-round. While your holiday promotions can feature a slight departure from or variation of your everyday branding, it is important to remain true to your professional personality.
This is especially true on social media, where you have the chance to make a real impact during the holiday season. Whether you’re running a social media giveaway to boost brand exposure and engagement or you’re putting together a digital ad campaign to raise awareness for a local charity, be sure to embrace your holiday direction without sacrificing the branding elements you’ve worked hard to establish.
Make It Easy and Think Digital
No matter how effective your holiday promotions for your barbershop are, making things as easy as possible for your customers and prospective clients is essential. People are far more likely to act and participate in your promotion if the barrier to entry is extremely low.
In action, this looks like offering promotional products that simplify the buying process. Gift cards are an excellent example of putting this concept into practice, especially if you offer both physical and digital options.
Another option is pre-made or customizable gift baskets that include things like hair and skin care products, vouchers for certain services, and other consumable, easy-to-use items. This allows your customers to enjoy special deals themselves or for loved ones.
They say the holiday season is the most wonderful time of the year, and we have to agree. As a barber, there is no better time to connect with your community, attract new customers, and promote your shop than the last few months of the year.